Chapter Five · The Studio
By referral and by relationship.
The Studio · The firm and the practitioners

A small practice, kept small on purpose.

By referral, since 2003

Macworks 360 was founded in New Jersey in 2003 to serve the working environments of design studios, agencies, and the kinds of professional firms whose output cannot be separated from the equipment that produces it.

Two practitioners. The same register, extended into a new chapter.

The room

The same people, holding the same work, for as long as the work has wanted to be held.

A practice in the older sense of the word.
The firm

Twenty-two years, told quietly.

Macworks 360 was founded in New Jersey in 2003, in the comparatively early days of the modern Mac, to serve the working environments of design studios, agencies, and the kinds of professional firms whose output cannot be separated from the equipment that produces it. The brief, then as now, was simple. Build environments that work, and look after them so that the people inside them never have to think about them.

The firm has remained, by choice, a boutique. We have grown only when a long-standing client asked us to grow with them, and only into work we know we can do well. Our roster reads like the directory of a particular kind of New York and New Jersey building, design studios in Hoboken and Tribeca, family offices and private trusts, architecture practices, advertising agencies, photographers and post-production houses, and a handful of specialist medical and legal firms whose names we are too discreet to print.

What we have built, in twenty-two years, is not a customer list. It is the relationship itself, sustained across the work.

From 2026, the same practice extends to the intelligence layer that runs on top of it.

The practice

Two named hands, both on the work.

The practice is held in two pairs of hands. Both are involved in every engagement. One holds the Apple infrastructure register that has defined Macworks 360 since 2003. The other holds the intelligence layer that defines its next chapter. Most engagements involve both.

Portrait, by appointment.
Founder · Macworks 360

Richard Russell

Founded the practice in 2003. Decades of hands-on experience supporting macOS, iOS, and the Apple ecosystem for boutique professional firms across New Jersey and New York. Known for calm problem-solving, clear communication, and a relentless focus on business outcomes, not just tickets.

Portrait, by appointment.

Ernesto Cullari

Operator and strategist. Background in vertical SaaS, AI infrastructure, and agentic systems. Joined the practice in 2026 to develop the intelligence line.

By appointment. Most clients arrive by referral.

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